Total TV Spots Aired: 11,197 Avg. Value Per Market: $ 71,040 Gross TV Impressions: 30,500,000 Total Household Reach: 13,184,640 Television ROI: Over 2,200 % Online Entries: 10,722 Conversion Rate: 88 %
Category Archives: Case Studies
Dunkirk
Total TV Spots Aired: 10,293 Avg. Value Per Market: $82,247 Gross TV Impressions: 26,221,223 Total Household Reach: 12,350,780 Television ROI: Over 3,600 % VPM: $28.23 Online Entries: 20,218 Conversion Rate: 84 %
Storks Social Media
Online Entries: 22,162 Conversion Rate: 90 %
Fantastic Beasts And Where to Find Them
Conversion Rate: 87 %
Sully Social Media
Online Entries: 18,112 Conversion Rate: 89 %
Carrie Underwood “Storyteller”
Total TV Spots Aired: 8,113 Avg. Value Per Market: $ 71,175 Gross TV Impressions: 22,988,305 Total Household Reach: 16,150,820 Television ROI: Over 7000 % Online Entries: 11,944 Conversion Rate: 87 %
Legend Of Tarzan
Total TV Spots Aired: 15,517 Avg. Value Per Market: $ 69,150 Gross TV Impressions: 36,532,248 Total Household Reach: 19,549,870 Television ROI: Over 4000 % Online Entries: 10,574 Conversion Rate: 89 %
Sully
Total TV Spots Aired: 14,303 Avg. Value Per Market: $ 67,893 Gross TV Impressions: 37,894,334 Total Household Reach: 19,824,790 Television ROI: Over 3,900 % Online Entries: 18,112 Conversion Rate: 89 %
Justin Moore “Off the Beaten Path”
Radio Media Value: $ 417,195 Total Radio Spots Aired: 1,215 Gross Radio Impressions: 13,232,400 Total Population Reach: 91,781,400 Radio Media Benefit to Cost Ratio: 11.92:1 Radio Media ROI: 1092%
Creed
Total TV Spots Aired: 17,610 Avg. Value Per Market: $ 56,445 Gross TV Impressions: 36,979,650 Total Household Reach: 19,720,790 Television ROI: Over 4,600 % Online Entries: 9,318 Conversion Rate: 89 %