Category Archives: Case Studies

Total Media Value: $ 1,019,700 Total TV Spots Aired: 13,688 Avg. Value Per Market: $ 67,980 Gross TV Impressions: 40,540,962 Total Household Reach: 19,424,790 Television ROI: Over 3900 % CPM: $0.62 Conversion Rate: 87 %

Radio Media Value: $ 304,175 Total Radio Spots Aired: 1,215 Gross Radio Impressions: 10,325,000 Total Population Reach: 61,763,200 Radio Media Benefit to Cost Ratio: 16.90 : 1 Radio Media ROI: Over 1,550 %