Radio Media Value: $ 304,175
Total Radio Spots Aired: 1,215
Gross Radio Impressions: 10,325,000
Total Population Reach: 61,763,200
Radio Media Benefit to Cost Ratio: 16.90 : 1
Radio Media ROI: Over 1,550 %
Sheryl Crow: Feels Like Home Air Check
23 Market National Radio Campaign Map
PRIZING
- Radio Grand Prize: Epiphone used this national radio campaign to promote its AJ-220’s guitar on twenty-three (23) top Country Radio stations in eighteen (18) markets.
- Runner-Up Prizing: Twenty (20) Sheryl Crow “Feels Like Home” CD’s for each of the participating twenty-three (23) selected Country Music radio stations. Of these CD’s, two (2) copies were signed by Sheryl Crow for each of the twenty-three (23) participating stations.
