Catalina Strategies

Catalina Strategies’ mission and philosophy are entwined with the primary objective of creating the maximum lifetime value to the client that produces sustainable results from each initiative it undertakes.  Unlike other media promotion and management consulting firms, Catalina takes a true integrated approach to address all facets of the business in parallel to the discrete project and services it performs.   This effectively delivers the true ROI for its client.

Catalina Strategies will always insist that it delivers the best industry return on investment for its wide array of services, and significantly outperform any alternative in the marketplace.  For Catalina Strategies always measures its success by its clients’.   With a true meritocracy mindset that customizes each initiative with an expansive tool set, Catalina Strategies always seeks to augment the true meaning of management – the ongoing process if improvement,

Catalina Strategies’ approach and working philosophy have proven tantamount to consistently delivering results ranging from 1,400 to 3,300% ROI for its clients regardless of the project undertaken.

Catalina Strategies, Inc. offers the following services:

Marketing and Promotional Campaigns:

• Catalina Strategies, Inc. combines the advantageous elements of commercial television, digital media, and social media into a comprehensive program that yields the greatest media ROI (over 1,400%) and email opt-in registration results available.
• National and Regional Television promotional and marketing campaigns that yield a minimum 1,400% ROI
• National and Regional Radio promotional and marketing campaigns that yield a minimum guarantee of 1,400% ROI
• Internet Campaigns that deliver millions of click-throughs, tens of thousands of opt-in registrants and a wide variety of tools not available anywhere else
• Retail tag and POP programs to ensure increased sell-through and ScreenConnect, television, radio or other Catalina Strategies produced initiative.
• 360 Marketing Campaigns and Planning that generate the highest overall yield and best positioning for any product launch
• Brand Management that is designed to leverage the most brand equity and brand identity of each brand, while delivering the marketing and promotional programs to deliver such objectives
• Publicity that works in tandem with the client/PR firm publicity to ensure its messaging and timing of any program or release is optimized
• Outdoor and Venue marketing that deliver the best ROI over any other alternative

• Since 1996, the principals of Catalina Strategies, Inc. have been responsible for executing well over 800 national media based promotions of the world’s leading motion picture film studios, music labels, television networks, book publishers, and technology firms.
• Catalina Strategies has produced over 20 successful business and marketing plans that have secured financing, improved operating performance and led to successful exit strategies.
• Catalina’s expert knowledge and proven ability has consistently generated the best media value results from the leading US television, cable, wireless, ring tone and new media outlets.  This has allowed its clientele to benefit from receiving the highest ROI per dollar of marketing budget in the industry.
• Since 2009, Catalina Strategies has offered its clientele an unparalleled guaranteed $1,500,000 in total media value for every $100,000 of fees invested by its clients, thus generating a minimum 1,400% ROI.  This can be applied to any combination of television, radio, web, and other mediums on a cumulative basis.
• Catalina Strategies also delivers a complimentary media and economic ROI analysis and a full strategic and tactical marketing brief to augment real market performance.  Catalina Strategies’ television promotional products are all billed on a performance basis, and consistently outperform other marketing and promotional agencies.
• In addition, online, retail, wireless, ringtone, event, and street promotional and marketing services are also available as an effective means for clients to augment their marketing mix and further boost their ROI for property releases.