Sheryl Crow “Feels Like Home” National Campaign

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Radio Media Value: $ 304,175

Total Radio Spots Aired: 1,215

Gross Radio Impressions: 10,325,000

Total Population Reach: 61,763,200

Radio Media Benefit to Cost Ratio: 16.90 : 1

Radio Media ROI: Over 1,550 %

Sheryl Crow: Feels Like Home Air Check

23 Market National Radio Campaign Map

  • Radio Grand Prize: Epiphone used this national radio campaign to promote its AJ-220’s guitar on twenty-three (23) top Country Radio stations in eighteen (18) markets.
  • Runner-Up Prizing: Twenty (20) Sheryl Crow “Feels Like Home” CD’s for each of the participating twenty-three (23) selected Country Music radio stations. Of these CD’s, two (2) copies were signed by Sheryl Crow for each of the twenty-three (23) participating stations.